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Consumer Research | Cultural Insight | Strategy CONSULTING
We're Certain People.
Consumer Research | Cultural Insight | Strategy consulting
Qualitative research,
done precisely.
We find your exact people,
so you get the most reliable data.
We help you tailor and conduct qualitative consumer research in China and/or Japan. Especially, we are great at finding your business's most valuable individuals — your existing customers or those likely to become — and by directly talking to them, unearth answers to your business questions.
We offer in-depth data on their behaviors and perceptions, enabling you to craft strategies that align with your market's precise needs.
We bring cultural intelligence to every stage of your project in China and Japan. From designing research that reflects local nuance to interpreting findings with cultural insight, we help you see what others miss.
Our understanding of social codes and culture's past, present and potential future trajectories enables you build forward-thinking strategies.
Culture runs deep in our work.
We bring lived expertise in China and Japan — making your research sharper, your strategies stronger.
Market Research | Cultural Insight | Strategy Consulting
understand your target customers intimately.
We help you Strategise.
Market Entry & Growth Strategy.
Research validates whether a market or category opportunity in Japan, China is real, and identifies which customer segment to target first. Entry decisions are based on evidence in the real world, not on internal hypotheses.
Brand Strategy & Positioning.
Research measures how a brand is perceived, by whom, and against which named competitors. Repositioning, rebrand, and turnaround decisions are based on that measurement.
Product & Innovation Strategy.
Research identifies which product attributes matter to the target consumer and which don't. Product and innovation briefs are built on that evidence, not internal opinion.
Marketing & Communications Strategy.
Campaigns, messaging, and creative territories are tested with the target audience before launch, confirming cultural fit and resonance ahead of media spends.
Retail & Customer Experience Strategy.
Observed shopping behaviour, in-store and online, identifies where the customer journey underperforms. Recommendations address those specific points.
Cultural & Consumer Foresight.
Cultural and generational change is tracked on a project or ongoing basis, ahead of its impact on the category — giving planning teams lead time, not a reactive position.
Our methods focus on depth and richness
With equal emphasis accuracy.
Focus Groups
Focus groups are tried and tested. It is often an efficient way to conduct consumer research. We apply when it suits your project needs.
Cultural Trend Research
We sometimes use desk research, exploring trends and analysing cultural shifts, to add relevant contexts or create meaningful hypotheses, which benefits us in having more in-depth conversations with the research participants.
Niche Recruitment
We have a wealth of experience finding even hard-to-reach people to take part in market research. We find them, no matter how niche your target customers are.
In-Depth Interviews
We help you prepare and execute targeted and purposefully set-up conversations with your target customers to dig deep.
Ethnography
Some things people don't say, but we can observe. Observing real-life behaviours is a powerful tool for uncovering insights. We do both online and in-real-life ethnography.
certain services we offer.
fully customisable projects
Made for businesses with complex needs, or just wanting quick answers.
We can jump on to any stage of a research, insight and brand strategy projects. Just tell us what you need, or questions you have. We will design an approach for you.
Culture Tracker
Monitors how major cultural shifts impact your business.
Our Culture Tracker continuously monitors how major cultural shifts impact your business, helping you prepare and adapt precisely. As with our other services, a custom panel tailored to you will be included. This program lasts for 12 months.
On-Demand consumer panels
On-demand research for 5-12 months.
We recruit and manage a panelist of your target customers on your behalf for a flexible duration of 5 to 12 months, providing you with on-going quick access to the panel to conduct research whenever you need them.
we work with the best.
Our team have conducted research and uncovered strategic insights in China and Japan for the world's most leading brands:
APPLE
AMAZON
W HOTEL
ADIDAS
CONVERSE
LULULEMON
CHANEL
MONDELEZ
PHILIPS
ASICS
HILTON
Meet our certain people.
We are a team of research, culture and strategy experts. A lean team, we bring energy and agility.
We also work with a network of freelance senior strategists, trend scouts, moderators, interpreters, filmmakers and more.
Insight, Not Assumptions.
in China and Japan.
Want To Chat?
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